Despite all the differences, Fintech and neobanks can often apply the same marketing tactics successfully. Succeeding in marketing is not about how you advertise a fintech or a neobank; it’s about where it’s the easiest to reach your ideal potential customers with the message that will convince them of your…

Neobanks as a concept, even if they weren’t known by that name at the time, first arose in the early 2010s, following the global financial crisis of 2008, when consumers’ faith in traditional financial institutions dwindled. …

As of today, over 250 neobanks exist in the world. But as in any business, even some of the most established ones are experiencing difficulties. Over the next couple of years, the herd will be thinned, and those who vary their products will survive. The quick rise of neobanks is…

The business model is the first thing to consider when monetizing your neobank. Most neobanks use a freemium business model where customers can use the service for free with some restrictions and elect to pay a membership fee for more features. This model is mainly focused on customer acquisition and…

As the financial sector works to win millennials and generation Z as clients and harness their ingenuity as employees, both groups are coming into their own in unique ways. However, their traits with money go hand in hand with their strengths and weaknesses at work. Below are the key facts…

In the past few years, neobanks have disrupted the banking industry. Although the adoption rate of new digital banking services varies per country, it’s as high as 43% in some countries like Brazil. Due to their swift growth, traditional banks have started respecting neobanks and are beginning to compete against…

What Banks & Neobanks Can Learn from Big Tech Companies As neobanks face more competition each year, some positive aspects of it emerge. Big Tech companies like Apple, Amazon, and Google have made substantial progress in offering digital financial services. For example, Alibaba gave out loans to small businesses, which amounted to more than $63 billion USD in 2017. To…

In the past few years, the number of tech-savvy and demanding customers has substantially grown, and with the increasing demand for new and comfortable ways of banking, alternatives to traditional brick-and-mortar banking institutions emerged. We’ve all heard the terms neobanks, challenger banks, and traditional banks. But how many people really…

In the past few years, more and more digital and tech-savvy customers have joined the market as potential clients for banks. …