Optherium LabsHow US Consumers Changed Their Banking PreferencesOver the past 12 months, many bank clients have become much more at ease with digital interactions, which has resulted in decreased branch…Feb 1, 2023Feb 1, 2023
Optherium LabsThe 4 Best Fintech and Neobank Marketing TacticsDespite all the differences, Fintech and neobanks can often apply the same marketing tactics successfully.Jan 5, 2023Jan 5, 2023
Optherium LabsHow The Neobank Model Should EvolveNeobanks as a concept, even if they weren’t known by that name at the time, first arose in the early 2010s, following the global financial…Dec 16, 2022Dec 16, 2022
Optherium LabsWhat Will Differentiate Winning Neobanks From Losing Ones?As of today, over 250 neobanks exist in the world. But as in any business, even some of the most established ones are experiencing…Dec 14, 2022Dec 14, 2022
Optherium LabsHow to Monetize Your Customer Base With Neobanking as a ServiceThe business model is the first thing to consider when monetizing your neobank. Most neobanks use a freemium business model where customers…Nov 23, 2022Nov 23, 2022
Optherium LabsNeobanking Insights From Gen Y and ZAs the financial sector works to win millennials and generation Z as clients and harness their ingenuity as employees, both groups are…Nov 9, 2022Nov 9, 2022
Optherium LabsWhat Factors Affect The Development Of Neobanks?In the past few years, neobanks have disrupted the banking industry. Although the adoption rate of new digital banking services varies per…Oct 17, 2022Oct 17, 2022
Optherium LabsWhat Banks & Neobanks Can Learn from Big Tech CompaniesWhat Banks & Neobanks Can Learn from Big Tech CompaniesSep 22, 2022Sep 22, 2022
Optherium LabsDifferences Between Neobanks and Challenger BanksIn the past few years, the number of tech-savvy and demanding customers has substantially grown, and with the increasing demand for new and…Sep 16, 2022Sep 16, 2022
Optherium LabsWhy Some Neobanks Are Changing Their Business ModelsIn the past few years, more and more digital and tech-savvy customers have joined the market as potential clients for banks. With a…Sep 6, 2022Sep 6, 2022
