Secrets To Becoming a Successful Digital Bank
A digital banking solution is a customer’s dream. Banking that doesn’t involve visiting physical branches, booking appointments to handle complex transactions, or generalized services that provide clear financial solutions is exactly what a digital bank stands for. However, for a white-label, digital banking platform to succeed long-term, it must meet increasing customer demands regarding personalization, usability, and innovation to build lasting customer loyalty.
Increased competition within the digital banking space demands that digital banking platforms prioritize flexibility and trust, with the latter constituting a growing and heightened concern over lacking cybersecurity within the financial services industry due to increased attacks. These are the best-kept secrets to becoming a highly successful digital banking solution.
The Must-Have Features You Need for a Customer-Centric Digital Banking Solution
The customer experience in the financial services industry matters a great deal and even more so with digital banking, as it’s designed to eradicate time and effort spent when banking.
A white-label neobank should leverage its technology as best as possible to ensure its business model and strategy are both customer-friendly and convenient. The core of a white-label neobank must include a low-cost structure, rapid account creation for customers, and a customizable interface that’s easy to use at any time. Additionally, such a digital banking solution should be easily accessible. Considering that 15% of banking users conduct much of their business on their phones, a white-label neobank should satisfy an increasing customer desire for a wide range of features and high connectivity that optimizes the mobile banking experience.
Additionally, a white-label, digital banking platform should offer real-time assistance to customers. Customers demand instant support as it’s an important feature to build brand loyalty. Using live assistance mechanisms that leverage artificial intelligence (AI) is another good starting point for enhancing customer experience.
Providing Personalized Experiences to Customers
Banking users need personalized services to feel that you’re genuinely looking out for their financial futures. They want services that best match their needs and expect a digital banking solution with complete services that afford them different choices. Whether it be a multicurrency account, the ability to choose from hundreds of payment gateways, or multiple money transfer solutions, neobanks should offer options customized to address customer pain points while banking.
A digital banking solution should seek customer feedback at every turn to better understand each customer journey and then use the right tools/technology to best customize services that customers feel comfortable using. Leveraging customer data that best outlines customer needs and preferences allows institutions to guarantee more vital services. A top-quality digital banking solution delivers a multi-channel experience, engaging users across different mediums like mobile/messaging apps and email.
Addressing Data Security Concerns
One of the biggest concerns customers express with the banking industry regards data security. Customers must feel secure when exchanging sensitive information with a digital banking solution, improving relationship-building between providers and bankers.
Studies show that 47% of American customers shy away from digital-first banks due to security concerns, though the demand for these services remains relatively high. When building a digital banking solution, you must run several checks to ensure that your solution meets the security standards and requirements customers expect. There are various testing methods you can use to create a white-label solution before deployment to provide high-level security, including security, integration, regression, and user acceptance testing.
Security challenges for neobanks exist as many run autonomously, relying on third-party security providers and lacking the resources to hire security specialists that can implement comprehensive security solutions. For a white-label neobank solution to flourish, more time and emphasis must be spent on creating a comprehensive data security infrastructure that facilitates easy service. Being transparent about service policies and data collection methods also goes a long way to building trust with customers. And providing passwordless solutions like biometric authentication also add layers of protection when entering information, making for a less problematic experience.
Optimizing the Customer Journey
Understanding the customer journey while operating a successful white-label neobank necessitates that you focus on acquisition, maximizing customer adoption by marketing through multiple channels, convincing customers that your solution can be used from anywhere at any time. Once customers sign up for your solution, you should follow up consistently to ensure a smooth onboarding process and ensure they’re consistently coming back to use your services.
Ensure that your digital banking solution is best-suited to unique customer preferences and facilitates constant communication so that customers can offer feedback to increase conversion rates and potential revenue.
The possibilities are endless for digital banking solutions like white-label neobanks, increasing market competitiveness by leveraging the right technologies and offerings. But, it’s only in tailoring all capabilities to countless unique user needs that separates the successful digital banking platforms from stagnant ones.
