What Banks & Neobanks Can Learn from Big Tech Companies


What Banks & Neobanks Can Learn from Big Tech Companies

For example, Alibaba gave out loans to small businesses, which amounted to more than $63 billion USD in 2017. To serve as a comparison, this sum is around 30% of the amount loaned by the Chinese Commercial Bank. So what can Neobanks learn from such giants as Alibaba and Amazon?

Small Acts of Convenience

In the eyes of Big Tech, financial products are not a final goal but a step along the way that increases customer loyalty further. Big Tech is primarily customer orientated. According to Deloitte, more people are emotionally connected and trust brands like Apple and Google than traditional banking institutions.

Big Tech Satisfies Needs

Neobanks can definitely learn from Big Tech that emotional connection and relationships with customers matter. In the aforementioned survey, the people who ranked their used banks the highest had signed up for more products and services with their bank.

Of course, as a neobank, coming up on your own with advanced and innovative customer-orientated products and solutions is extremely resource-heavy. Big tech companies utilize data science and access distribution channels with the help of enormous databases from which they can analyze their customers.

Third-party solutions can be used in order to achieve the same thing as a smaller company.

Can Neobanks Partner With Big Tech?

Alibaba and Kabbage Partnership

Later, this program became known as the Pay Later program. Of course, Kabbage, as a FinTech company, had no way of issuing loans and had to partner with someone else in order to deliver to Alibaba’s customers. So they partnered up with Celtic Bank to cover the loans.

And if you are wondering why Celtic Bank didn’t skip Kabbage, they couldn’t offer a quick-enough check-up on the small businesses that required loans from Alibaba. With the help of big data, machine learning, and artificial intelligence, Kabbage managed to determine whether a business was eligible for a loan much quicker than a traditional bank.

Amazon and JP Morgan Chase

Of course, for banks, this kind of partnership can have risks. Big Tech companies often expand as much as they can, and they can sometimes chew market share from other markets. The more services and the wider services Big Tech companies provide, the stronger they become, and that’s not necessarily a good thing for banks.

That’s the reason why most banks would only partner up with Big Tech if the latter gives them direct access to a large customer base. Banks rarely simply provide services to Big Tech without anything in return.

Third-Party Solutions

First, with the help of third-party SaaS or BaaS (Banking as a Service) software, you can expand on your offering. Moreover, starting by analyzing your existing consumers is a good way to go. Also, check out what bigger and more successful competitors offer, and determine whether the same thing would work for you.

Once you’ve done that, third-party solutions can get you @fa and SCA, Passwordless logins, Blockchain technology and security, biometrics, data storage, machine learning UI, and many other solutions which we usually think of when we hear Big Tech.

Final Words

Moreover, instead of partnering with Big Tech, neobanks can utilize third-party software in order to acquire the needed functionalities to continue growth.



White-label Neobanks for Enterprises — optherium.com

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